The Challenge

The goal of this campaign was to educate current members that they have the ability to add travel notice in Online Banking or the Mobile App.

The Idea

The idea was to use travel footage to catch the attention of our audience on Facebook and Instagram. Instagram Story stickers were used to increase engagement. Twitter and LinkedIn polls were used to increase engagement and collect data from our members.

This campaign was launched during peak travel season in Michigan and Florida and ran from mid May until the beginning of July.

The Result 

With this campaign we reached 251,027 members were reached with three different touch points including organic social media, paid social media, and an Online Banking Banner. The engagement rate and reach exceeded our goals on all platforms. The engagement rate was nearly double our goal on both LinkedIn and Twitter.