The Challenge

The goal of this campaign was to convert members to sign up for a credit card.

The Idea

Leverage the timing of increased gas prices to push 3% cash back on gas purchases. Tactics included paid social video and carrousel ad on Facebook, Instagram and Twitter.

Additionally, there was a series of two email and an online banking banner.

The Result

With $1,000 budget, the campaign converted 143 members to open a new credit card. This resulted in an estimated annual revenue of over $22,000.